What We Believe

At Harley-Davidson® of Atlanta, we believe in our family - the one at home and the one at work - we believe in our Country, and we believe in God.

As Atlanta's original Harley-Davidson® dealership, we base our work ethic on truth, honesty and integrity. Our customers are part of our extended family and we treat them with respect - ALWAYS. We truly believe in a hard day's work, and in playing hard too.

We aren't open on Sundays - Because Sundays are for spending time with family and worship. Parents are meant to be present and set good examples for their children.

At Harley-Davidson® of Atlanta we bleed red, white and blue. Veterans are our heroes and voting is our duty. Feeling the wind on our face, hearing the rumble of an engine and putting distance between us and whatever life throws our way is our irrefutable freedom, and our glory.

We Believe in Mistakes - Human and Machine.

We Believe in Responsibility.

We Believe in Forgiveness.

We Believe in Making Things Right.

And we Believe that America is Beautiful!

Harley-Davidson® of Atlanta is an authorized Harley-Davidson® dealership serving the Lithia Springs, Georgia area. We are proud to carry a large selection of new and pre-owned inventory. When you are ready to invest in a new Harley-Davidson®, our friendly and knowledgeable sales, financing, service and parts departments are prepared to make sure your experience is outstanding, from assisting while you’re making your choice to ongoing maintenance and customization. At Harley-Davidson® of Atlanta, we value the opportunity to create a long term relationship with our customers, and we do that by giving you the best customer service available.

Each of our customers are like family to us!

We started selling Harley-Davidson® Motorcycles in 1964 in Downtown Atlanta and we are celebrating our 55th year in business (note the picture of our original store). The Dealership rapidly grew out of its initial space and relocated to our current 30,000 sq. ft. location in Lithia Springs in 1996 - just 15 minutes from Downtown Atlanta.

Harley-Davidson® of Atlanta has a large inventory of motorcycles, MotorClothes® and parts, as well as comprehensive service and maintenance. The Dealership also offers Rider Academy courses, group rides and weekly events.

Take a moment to meet some of our staff:

  • Owner: Eddie Houghton
  • Owner/General Manager: Jeff Eubanks
  • Controller/Office Manager: Brenda Scott
  • General Sales Manager: David Newman
  • Sales Manager: Mike DeRisi
  • Business Manager: Matt Holmes
  • Parts Manager: Tim Holcombe
  • Service Manager: Brian Eubanks
  • Motorclothes® Manager: Heather Martin
  • Marketing: Shawan Emer

Atlanta Harley® Owners Group Chapter 0788

Following tradition, the original Harley-Davidson® of Atlanta dealership started the oldest Harley® Owners Group (H.O.G.®) Chapter in Georgia. In 1985, the Atlanta H.O.G.® Chapter was established with the motto to "Ride & Have Fun." For more information on the Atlanta H.O.G.® Chapter and for an application to join, please visit the Atlanta H.O.G.® Website.


H-D® Atlanta supports our U.S. Military

Harley-Davidson® Motorcycle Company has a proud tradition of supporting our men and women in the U.S. Armed Forces since World War I. The Family of Harley-Davidson® of Atlanta is honored to carry on that tradition!

We received a signed Harley-Davidson® flag, which was given to us from the factory in honor of Veterans Day to support our brave troops currently fighting overseas, as well as all of our troops who have gone before them defending our freedoms and rights as U.S. Citizens. The Dealership is pleased to announce the signed flag is serving its purpose with the 116th Air Control Wing - deployed to support Operation Enduring Freedom. The 116th Air Control Wing flies and maintains the E-8C JStars. The e-8C (pictured here), a modified Boeing 707, is equipped with a 40-foot long canoe-shaped radome mounted under the forward fuselage, which houses a 24-foot side-looking phased array radar antennae. The radar is capable of providing targeting and battle management data to all Joint STARS operators, both in the aircraft and in the command centers on the ground, through secure data links.

Posed Plane Photo Caption: 116th Air Control Wing with the Harley-Davidson® Flag wearing Bikers Battling Breast Cancer T-Shirts.

We at Harley-Davidson® of Atlanta Thank You for Your Service!